What Department Is Fashion Design Major in Otis College
Unit ane. Company structures.
New Insights into Business concern
Resource Book print
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Unit 1. Visitor structures.
!. KEY VOCABULARY (SB page 4) Acquire and return.
Near companies are made upward of iii groups of people: the shareholders (who provide the capital) the management and the workforce. The management structure of a typical company follows this organization chart: Board of Directorsà Managing Directorà Senior managementà Center management. At the summit of the company bureaucracy is the Board of Directors, headed past the Chairperson or President. The Board is responsible for policy decisions and strategy. It will usually appoint a Managing Director or Principal Executive Officer, who has overall responsibility for the running of the business. Senior managers (or visitor officers / top managers / executives/ head the various departments or functions within the company. The organization chart may include the following departments: a) Marketing, b) Communication and Public Relations (PR), c) Data Technology or Information technology, d) Personnel or Human Resource Management, e) Finance - Bookkeeping and Control f) Production (or Line Section), one thousand) Enquiry and Development (R&D), h) Legal Affairs. Independent chains of command regulate the process of giving and taking orders.
2. THE PHILIPS Visitor PROFILE (SB ex.1 folio six) Learn and render
The Philips Company was established in 1891 by Gerald Philips to industry light bulbs and other electric products. Since then the company followed a steady program of expansion and stimulated product innovation. The company protects its innovations by patents. Philips has developed a new and exciting product thought such as compact disc, which was launched in 1983.
Philips headquarters are in Eindhoven, Netherlands. It employs 256,400 people all over the world and has sales and service outlets in 150 countries.
The primal to Phillips� success tin be described by two words. The starting time is innovation; the visitor R&R designers are constantly creating new products. The second is diversification; Phillips is active in about 100 businesses varying from consumer electronics to domestic appliances and from security systems to semiconductors. With such a wide range of products the company needs a complex organisation of management. Each production partitioning has its own chairman; most of these chairmen are members of the Group Management Committee, which plans and implements all company decisions. The Supervisory Board monitors the general business of the group and information technology as well advises and supervises the Board of Management.
The visitor creed is �Let�s make things better� Information technology is committed to making ameliorate products and systems and contributing to improving the quality of people�s work and life. One recent example is of this is its �Genie� mobile phone with vocalism control. To punch a number you just have to say it aloud. Its Spider web Boob tube Net terminal brings excitement of net into the living room.
Vocabulary to learn: (SB ex .1, page vii) ( SB ex..two page7) Larn the terms .
an innovation to concentrate on - to specialize in
a strategy programme of expansion - plan of growth
a policy to launch a product onto the market - to introduce
a patent to turn on - to produce
diversification to manage a business - to run
a range of products / a production line to monitor - to watch carefully
headquarters to implement - to put into practice
a location divisions - sectors
problems � important matters
three. Write the profile of whatsoever company you know about. Use the Internet for data or imagine. (E.g. Clear Water /������ ����/
Name of company_________________
Headquarters_____________________
Chairman_______________________
Business activities________________
Main markets____________________
Sales in the previous year__________
4. THE FUNCTIONS OF AN EXECUTIVE. . ( SB Listening ex. three p.11) Learn and render.
In a company some people have more authority than the others. The executives (managers) move up the corporate ladder according to their personal abilities, proficiency and expertise.
The functions of the executives depend on their position in the management bureaucracy. On the whole, the executives coordinate and evaluate work of the employees, brand important decisions, set objectives, delegate authority, and perform general leading. It�s evident, that making conscientious decisions is the basis of adept management. A practiced manager must be competent in his field, creative, punctual and well �organized. He or she must be able to work under pressure, do a lot of paper work and sometimes, ruby tape. The key competence for managers today is the power to manage changes.
The office of the Personnel Managing director of a big corporation is mostly concerned with manpower planning. This involves identifying the manpower requirements of the company. The Personnel Manager is responsible for recruiting and drawing up contracts for temporary personnel, likewise as redeployment of permanent employees to new positions within the company.
v. Write the contour of an executive of a company the profile of which you previously completed.
Proper name ______________________
Historic period _______________________
Marital status _______________
Bacon _____________________
Company ________________________________________
Present position ___________________________________
Background ______________________________________ �________________________________
Present responsibilities _�____________________________
_�_______________________________________________ � ________________________________
6. Vocabulary. DESCRIBING CHANGES ( SB folio 10)
Intransitive verbs (verbs which have no object) Transitive verbs (verbs which have no object)
to increase � to ascension � to get upwards ( The prices rise. ) to increase (sales) - to raise (taxes)
to decrease � to fall � to drib (The profits drib.) to decrease (product)
to go down � to refuse (Aggrandizement declines.) to reduce ( costs)
to drop ( the idea)
Corresponding nouns:
an increment (in investment)� a salary ascent --a heighten. (Eastward.g: All staff got a raise. (US increment in salary)
a subtract - a fall � a drop (in prices) - a reject ( in profits) - a reduction (of jobs)
Date: 2015-12-17; view: 6224
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